5/25/2023 0 Comments Self Gizmodgery Download1997’s The Half-Baked Serenade carries on in a similar vein, though here I’m drawn to the languidly-paced acoustic outlier “Microchip Girl.” Here is the fun playful side of Mahaffey – think ELO or Bleu – that will only intensify as time goes on. SElf’s 1995 debut album Subliminal Plastic Motives aces that dire sounding pop vibe we associate with the likes of Weezer and Rooney, though as you can hear on “Stewardess” Mahaffey adds some distinct melodic motifs of his own to the formula. Record labels were not investing in artists in that decade and I can imagine sElf had more than one label rep throwing up their hands in frustration trying to pitch the band to radio and promoters. Sometimes sounding like Rooney or Weezer, only to segue without warning into Queen or Fountains of Wayne territory. sElf emerged in the 1990s, one of slew of poppy rock bands that defied categorization. The band is largely the project of its creative force, Matt Mahaffey, a talent so large it keeps spilling out over a wide range of solo work, one-off projects and insta-bands. On my journey of poprock discovery I’m constantly running across amazing talents that have been working away for decades that somehow I’ve never heard of.
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